Welcome to another property management conference, this time in West Palm.
What does that have to do with the management of your investment property in Austin, TX? Everything. In Austin there are approximately 330 different property management options, believe it or not. Now just as with fortune 500 companies there can only be a few at the top of the heap. There are about 150 property managers here at this ancillary summit which is not part of our traditional national trade group. These are the property managers that want to lead the industry. There are only three managers from Austin present, 1836 Property Management being one of those three.
So what did we learn?
Technology is creating big changes in our industry.
No surprise there. Technology is affecting everything, everywhere. What about national chains? Are those taking over the mom and pops? Not really. It appears that service isn’t so easy to deliver on the cheap. Everyone agrees that there is a connection between what you pay and what you get when it comes to quality service and quality products.
I think the biggest thing changing is the level and style of communication between property managers and their clients.
The old way was to answer the phone and meet in person and hope the client liked you better than the competition. The new way to interact is through specific chains of events based on each type of client. While this may not be so interesting to clients it’s makes a huge difference in the quality of information they receive. For example when someone asks for a sales call, do they want a pushy salesperson or do they want education about the topic that they want to learn more about or are having challenges with. Most people reach out to us because they want us to solve a problem or take work off their plate. What if we could share information specific to their request, not general in nature. Now we’re talking. This includes not only being aware of the clients needs but also tailoring everything from educational emails to videos to research to their needs.
If you’re looking for a property manager in Austin Texas that wants to meet your needs and provide service for one of the biggest investments of your life, don’t try to save $10 and lose $10,000. Go for quality and you’ll always be pleased you did. Call us today to get started.